Where sport,
territory and business
find their route
The reference point for Italian and International sports tourism.
We connect sport, businesses, and territories to turn
an €800 billion market into concrete opportunities.
The context
A huge market.
Still without direction
Europe leads with 40% of the global market, Italy generates 12 billion euros and the sector grows by 8% every year. Yet there is still no one who truly represents it.
60
THOUSAND
Italian businesses along the sports tourism supply chain, for a turnover of over 12 billion euros in 2024
800
BILLION
The global value of sports tourism
A sector without direction
An enormous asset that fails to express its full value. Here’s why:
- The offering is fragmented: every player works in silos, with no shared standards
- Sport, tourism, and territory don’t communicate, and opportunities are lost
- There is no real connection platform between supply chain stakeholders
- Institutional representation at the European level is almost non-existent
Sport Routes was created
to fill this gap.
A permanent, scalable model that generates real connections and measurable impact.
A sector without direction
An enormous asset that fails to express its full value. Here’s why:
- The offering is fragmented: every player works in silos, with no shared standards
- Sport, tourism, and territory don’t communicate, and opportunities are lost
- There is no real connection platform between supply chain stakeholders
- Institutional representation at the European level is almost non-existent
Sport Routes was created
to fill this gap.
A permanent, scalable model that generates real connections and measurable impact.
Who we are
Not just
an association.
An ecosystem.
We are the only structured entity that protects,
represents, and grows the entire Italian and International
sports tourism system.
Sport Routes permanently connects businesses, federations,
tour operators, territories, and institutions, turning these relationships into
concrete business opportunities and real impact on the territory.
Sports tourism is not a niche: it’s a complex universe where every segment has its own dynamics, audience, and opportunities. Sport Routes knows them all and connects them.
Partners
Join the network
shaping the
future.
Joining Sport Routes means gaining access to a growing network
of businesses, federations, tour operators, institutions, and local authorities.
A system that grows more valuable with every new member.
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
Urban Sport Tourism · Wellness Tourism · Active Tourism ·
