How we work

Access a system
that opens doors

The real value of Sport Routes isn’t a single service: it’s the network.
Every member and partner enters a qualified relational system that grows in value with each new entity that joins: businesses, institutions, territories, brands.
1

Institutional activities

Representation before Italian and European institutions, lobbying, accreditation with Ministries and the ICE Agency
2

Business development

Access to national and international trade fairs, qualified business matching, B2B events, strategic partnerships
3

International expansion

Access to priority foreign markets: USA, United Arab Emirates, Northern and Eastern Europe, United Kingdom
4

Training and research

Specialized consulting, sector studies, up-to-date market analysis, tailor-made training programs
5

Conferences and Events

1st National Sport Routes Conference, featuring clusters dedicated to Tennis & Racquet Sports, Urban Sports Tourism, Sports Tourism Meets Industry & Infrastructure, and Active & Passive Tourism, with MICE workshops
The macro-areas we operate in

Six strands.
One ecosystem
to guide

Active tourism

Traveling to practice sport firsthand. The heart of sports tourism: experiences that get the body moving.

Spectator or event tourism

Traveling to attend major competitions. Marathons, cycling races, mass events that turn cities into dynamic hubs.

Nostalgia tourism

Traveling to reconnect with one’s sporting and cultural roots. An emotional, high-loyalty segment.

Adventure tourism

Traveling to push one’s limits. Trail running, climbing, extreme sports: experiences that fuel personal growth.

Urban Sport Tourism

Sport as a driver of urban regeneration and city appeal. A strategic component for any competitive city.

Wellness Tourism

Traveling to care for body and mind. The segment with the highest average spend per tourist in the entire sector.